CHRISELLE LIM x NINE WEST
Strategy: Reposition NINE WEST as a fashion forward brand with versatile essentials.
Execution: Leverage loyal following and fashion authority of Chriselle Lim to style NINE WEST into branded video content. Videos were distributed in shopping enabled ad units and amplified on Chriselle Lim social media channels, as well as NINE WEST owned properties.
Chriselle Lim x Nine West Fall Boots
Chriselle Lim x Nine West Black Pumps
CONTENT AMPLIFICATION: YOUTUBE
CONTENT AMPLIFICATION: YOUTUBE
SHOPPABLE RICH MEDIA UNITS