HANNAH BRONFMAN x DAGNE DOVER
Strategy: Create buzz and drive sales for new Dagne Dover leather collection through strategic partnership with both media partners and well-aligned influencers to further the functional interiors of each bag.
Execution: Partner with power influencer, Hannah Bronfman, to document a day in the DJ/Entrepreneur's life while carrying the Dagne Dover bags to stay organized. Video content was run as digital media campaign, social ads and native ads. Amplification of content across Dagne Dover social channels, Hannah's instagram and snapchat, as well as editorial features on The Zoe Report.
Hannah Bronfman x Dagne Dover
Hannah Bronfman x Dagne Dover