ELF x JKissa Collab Campaign
JKissa collab exclusive to elfcosmetics.com and ulta.com. The Limited Edition Vault sold out in 7 minutes and the collection sold out in 48 hours. New teaser strategy implemented to drive buzz and awareness with a live YouTube premier on launch day.
ELFx JKissa Collection
Exclusive palette, liner and mascara
Elf x JKissa Palette Reveal + Tutorial
JKissa reveals the meaning behind the shade names and shows fans how to get her favorite looks. Video featured on elfcosmetics.com, ulta.com and social activations
elf x JKissa Eyeliner Tutorial
Jkissa eyeliner tutorial featured on elfcosmetics.com, ulta.com tips + tricks sections as well as multi-chapter social stories and content.
Influencer + PR Box
300 boxes developed for influencers and media outlets which resulted in a 30% unboxing rate on influencer social channels
Desi Perkins Tutorial
Reaching +7M People