COURTNEY KERR x DAGNE DOVER
Strategy: Create buzz and drive sales for new Dagne Dover leather collection through strategic partnership with both media partners and well-aligned influencers to further the functional interiors of each bag.
Execution: Leveraging fashion's It girl, Courtney Kerr carried the Dagne Dover satchel bag from 9 - 5 and documented what she carries and how she wears it. Content distributed on DagneDover.com, newsletters and social media posts. Image utilized in instagram campaign for Holidays 2016.